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Prince Harry may have to confront sporting heroes who “find it awful to have him in the room” at the Excellence in Sports Performance Yearly awards, a brand and culture expert has told Newsweek.

The Duke of Sussex is due to be given the Pat Tillman Award for Service, but has faced a backlash over whether he was the most deserving candidate.

Tillman gave up a promising career in the NFL to serve his country in Afghanistan where he was killed in a friendly fire incident in 2004, his mother Mary said Harry is too controversial and too privileged.

It leaves Harry with a difficult decision to make about whether to turn up in person to collect the award at an awards gala at the Dolby Theatre in Los Angeles on Thursday, July 11.

Nick Ede, a brand and culture expert, told Newsweek: “All eyes are going to be on him.

It’s a massive coup for ESPN in a way because they know they’re going to get the ratings and the column inches, but the fact of the matter is it’s a controversial award to be given to him.

I think it’s going to put a lot of noses out of joint and it’s a very negative thing for Prince Harry

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